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Venue History

The Coronado PAC opened on October 9, 1927 as an atmospheric style theatre and movie palace - complete with Spanish castles, Italian villas, oriental dragons, starlit skies and a Grande Barton Pipe Organ. Countless show business legends, including the Marx Brothers, Tommy Dorsey, Frank Sinatra, Louis Armstrong, George Gershwin, Bob Hope, Sammy Davis, Jr., and Gypsy Rose Lee have performed on the Coronado PAC stage.

The Coronado PAC was the romantic setting for countless movie-going couples on their first date, and a Saturday outing for kids watching cartoons and movies through 1984. Over the years, the theatre has also played host to high school graduations, political rallies and community events.

After decades of use, the grand dame Coronado PAC received a much needed facelift between 1999 and 2001, with the community-wide support of the city of Rockford, individuals and corporations. Spear-headed by the Friends of the Coronado, a non-profit organization formed in 1997, the theatre was reborn in January, 2001 in its original grand style as a state-of-the-art performance and entertainment facility after an $18.5 million restoration.

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About ASM Global

ASM Global was formed in October 2019 from the merger of AEG Facilities, the global innovator in live entertainment venues, and SMG, the gold standard in event management. ASM Global is a venue management powerhouse that spans five continents, 14 countries and more than 300 of the world’s most prestigious arenas, stadiums, convention and exhibit centers, and performing arts venues. As the world’s most trusted venue manager, ASM Global provides venue strategy and management, sales, marketing, event booking and programming, construction and design consulting, and pre-opening services. Among the venues in our portfolio are landmark facilities such as McCormick Place & Soldier Filed in Chicago, the Los Angeles Convention Center, Tele2 Arena in Stockholm, the Mercedes-Benz Superdome in New Orleans and the Shenzhen World Exhibition and Conference Centre in Shenzhen, China. ASM Global also offers food and beverage operations through its concessions and catering companies.